Receipts series#

Such an approach gives the customer clarity and control over the use of their contact details and will record the affirmative wish of the customer. The customer should also be given an easy opportunity to opt-out of further marketing communications each time they are contacted for marketing purposes.ДЄs a best practice solution, the DPC recommends that the electronic point of sale system should display two blank tick-boxes - the first being ticked if the customer wishes to receive an e-receipt the second being ticked if the customer agrees to receiving marketing via e-mail. This can be achieved by having an вЂopt-outвЂ™ tick box prominently displayed beside the customerвЂ™s email address field. Thus, customers should be provided at the point of collection of their email address, with the means to вЂopt-outвЂ™ from receiving marketing material. The sale of the product or service occurred not more than twelve months prior to the sending of the electronic marketing communication or, where applicable, the contact details were used for the sending of an electronic marketing communication in that twelve-month period.*.Each time you send a marketing message, you give the customer the right to object to receipt of further messages and.At the time you collected the details, you gave the customer the opportunity to object, in an easy manner and without charge, to their use for marketing purposes.The product or service you are marketing is of a kind similar to that which you sold to the customer at the time you obtained their contact details.The product or service being marketed is your own product or service.The conditions retailers much meet to avail of Regulation 13(11) are the following:

specifically opting-in) under Regulation 13 of the ePrivacy Regulations, retailers may be able to rely on Regulation 13(11) of the ePrivacy Regulations, which allows for direct marketing in the context of the sale of a product or a service, where certain conditions are met, and does not specifically require affirmative consent. Whilst many types of direct marketing require the affirmative consent of the customer (i.e. Retailers wishing to send marketing emails in this way must comply with the rules as set out in Regulation 13(11) of the ePrivacy Regulations (S.I. Separately, if an email address has been collected for the purpose of sending the e-receipt, and the retailer wants to use that address for sending marketing emails, the DPC is advising retailers that the customer should not subsequently receive marketing emails unless the retailer has informed the customer about this and has given the customer an opportunity to opt-out of receiving marketing emails. Customers should be advised, at the point of purchase, if the reason their email address is being requested is to provide them with an e-receipt, and it should be made clear to them that they are under no obligation to provide their email address so that they can be sent an e-receipt. In order to receive an e-receipt, a customer must provide a valid email address to the retailer.

An increasing number of retailers, at the point of purchase, are offering customers the option of receiving an e-receipt.

The practice of issuing e-receipts to customers is becoming more common in Ireland. Following on from these audits, the DPC has produced guidance around the use of e-receipts to assist retailers adhere to best practice in this regard. In a number of cases, email addresses gathered for the purpose of issuing e-receipts were subsequently used by retailers in order to issue marketing material.

Receipts series#

The Data Protection Commission (DPC) previously carried out a series of audits in order to assess how organisations gather and process personal data in the course of providing electronic receipts (вЂe-receiptsвЂ™) to customers. Guidance for Retailers issuing E-Receipts